Product Marketing Specialist

  • Quảng cáo/Marketing/Truyền thông,Quảng cáo/Marketing/Truyền thông
  • Hết hạn
  • Hà Nội

MAIN RESPONSIBILITIES:
  • Develop the product roadmap for Pay TV Products (OTT, Mobile TV, and other VAS services)
  • Design new products and new features, including UI/UX design, meeting the business requirements
  • Develop product marketing plan, including product positioning, key selling points, Go-To-Market plan
  • Work with Commercial and Marketing Communication on launching new products and features
  • Implement regular competitor analysis, market survey for product positioning and feature enhancement plan.
  • Product performance review: Perform regular User & Usage Analysis, identify growing customer needs.to propose product positioning tactics, support business growth by working with internal and external functions: Commercial, Marketing, Content, Partners, …
  • Align the company product strategy with CANAL+ Group’s product strategy
 
FOCUS
  1. Product development phase:
    1. Market Analysis:
  • Market Research & Customer Segmentation Analysis
  • Market Data collection & Competition Analysis
  • Potential End-user behaviour
  • Short-term & long-term user & usage forecast
  • Content orientation
    1. Product Design and product positioning
  • Product roadmap
  • Product features
  • UI interfaces
  • Supported devices
  • Reporting features
    1. Product selling model
  • Define the product selling model
  • Define Road to market plan
  •  Product key selling points
    1. Marketing Go to Market plan.
  • Full Go-To-Market plan
  • Communication materials
  • Training materials for Customer Care Department, Commercial team
  1. Product operations Phase:
    1. Post Production analysis
  • User & Usage Analysis
  • Product performance review against promoting plan including key selling point review, customer segmentation
  • Content orientation analysis & recommendation
  • Customer segmentation analysis based on behavior data for promotional recommendation
    1. Product promoting plan
  • Communication and promotion plan
 
REQUIREMENTS:
  • Graduated University (major in Business, Marketing, IT, Telecommunication or relevant fields). 
  • At least 5 years of experience in Product Marketing for Digital products, Telecommunication and Pay TV products development.
  • Solution-oriented approach and creative thinking are required
  • Strong analytical mind and reporting skills
  • Time-management, prioritization and multi-tasking skills
  • Work under high pressure with tight deadline
  • Good command of English,