Product Marketing Specialist

• Develop the product roadmap for Pay TV Products (OTT, Mobile TV, and other VAS services)
• Design new products and new features, including UI/UX design, meeting the business requirements
• Develop product marketing plan, including product positioning, key selling points, Go-To-Market plan
• Work with Commercial and Marketing Communication on launching new products and features
• Implement regular competitor analysis, market survey for product positioning and feature enhancement plan.
• Product performance review: Perform regular User & Usage Analysis, identify growing customer needs.to propose product positioning tactics, support business growth by working with internal and external functions: Commercial, Marketing, Content, Partners, …
• Align the company product strategy with CANAL+ Group’s product strategy

1. Product development phase:
   1. Market Analysis:

• Market Research & Customer Segmentation Analysis
• Market Data collection & Competition Analysis
• Potential End-user behaviour
• Short-term & long-term user & usage forecast
• Content orientation
  2. Product Design and product positioning

• Product roadmap
• Product features
• UI interfaces
• Supported devices
• Reporting features
  3. Product selling model
• Define the product selling model
• Define Road to market plan
•  Product key selling points
  4. Marketing Go to Market plan.

• Full Go-To-Market plan
• Communication materials
• Training materials for Customer Care Department, Commercial team

2. Product operations Phase:
   1. Post Production analysis

• User & Usage Analysis
• Product performance review against promoting plan including key selling point review, customer segmentation
• Content orientation analysis & recommendation
• Customer segmentation analysis based on behavior data for promotional recommendation
  2. Product promoting plan
• Communication and promotion plan

• Graduated University (major in Business, Marketing, IT, Telecommunication or relevant fields). 
• At least 5 years of experience in Product Marketing for Digital products, Telecommunication and Pay TV products development.
• Solution-oriented approach and creative thinking are required
• Strong analytical mind and reporting skills
• Time-management, prioritization and multi-tasking skills
• Work under high pressure with tight deadline
• Good command of English,